How Do You Describe a Mobile App?

Denise Wilkinson

When it comes to describing a mobile app, there are a few key elements that you should consider. Whether you’re writing app descriptions for the App Store or Google Play, or simply trying to explain the features of an app to a friend, it’s important to be clear, concise, and engaging. In this article, we’ll take a look at some tips and tricks for describing mobile apps effectively.

1. Focus on the benefits

One of the most important things to remember when describing a mobile app is to focus on the benefits that it offers. Rather than simply listing features and functions, think about how those features can help users solve problems or achieve their goals. For example, if you’re describing a fitness app, you might mention that it includes personalized workout plans and nutrition tracking tools that can help users reach their fitness goals more effectively.

2. Use clear language

Another important element of effective app descriptions is clear language. Avoid using technical jargon or industry-specific terms that might not be familiar to all users.

Instead, use simple and straightforward language that anyone can understand. If you need to include technical details or specifications, try to explain them in plain language so that everyone can follow along.

3. Highlight unique features

If your app has unique or innovative features that set it apart from other apps in its category, be sure to highlight those features in your description. This will make your app stand out from the crowd and give users a reason to download and use it over other options.

4. Use lists

When describing an app’s features or benefits, using lists can be an effective way to organize information and make it easier for users to read and understand. Consider using bullet points or numbered lists to break down complex information into smaller chunks.

  • Feature 1: Personalized workout plans
  • Feature 2: Nutrition tracking tools
  • Feature 3: Community support and motivation

5. Include screenshots or visuals

Finally, including screenshots or other visuals can be a great way to give users a sense of what your app looks like and how it works. Consider including screenshots of your app’s home screen, key features, or user interface to help users visualize what they can expect from the app.


Describing a mobile app effectively is all about focusing on the benefits, using clear language, highlighting unique features, using lists, and including visuals. By following these tips and tricks, you can create engaging and effective app descriptions that will help users understand what your app does and why they should download it.