The Starbucks mobile app has been a game-changer for the coffee giant, allowing customers to order and pay for their drinks ahead of time, skip the line, and earn rewards for their purchases. But just how many customers are using the app?
According to Starbucks’ Q2 2021 earnings report, the mobile app had 22.9 million active members in the United States alone, a 15% increase from the previous year. This means that roughly 1 in 7 Americans is a Starbucks Rewards member with access to the app.
But it’s not just in the US where the app is popular. In China, Starbucks’ second-largest market, the mobile app has over 10 million members and accounts for around 30% of all transactions.
One reason for the success of the mobile app is its ease of use. Customers can customize their orders, save their favorite drinks and locations, and even send gift cards to friends and family directly through the app.
Another factor is its rewards program. Members earn points for every purchase they make, which can be redeemed for free drinks or food items. The more points they accumulate, the higher their membership level and perks become.
In addition to convenience and rewards, there are also exclusive offers available only to app users. For example, Starbucks often runs promotions where customers can earn bonus stars (points) when they make certain purchases or order specific items through the app.
Overall, it’s clear that Starbucks’ mobile app has become an integral part of its business strategy. With millions of active users and growing numbers each year, it’s likely that we’ll continue to see new features and innovations added to enhance the customer experience even further.
In conclusion, it’s safe to say that a significant number of Starbucks customers use the mobile app on a regular basis. With over 22 million active members in the US alone and millions more around the world, the app has become a vital component of Starbucks’ success. Its ease of use, rewards program, and exclusive offers all contribute to its popularity among coffee lovers everywhere.