How Much Can You Make From a Mobile App?

Denise Wilkinson

Mobile app development has become a lucrative industry, with more and more people looking to create their own apps and generate revenue. However, the question on everyone’s mind is how much can you really make from a mobile app? In this article, we’ll explore the various factors that contribute to an app’s revenue potential.

Factors that Affect Revenue Potential

There are several factors that determine how much money an app can make. Let’s take a look at some of them:

1. App Category

The category of your app plays a significant role in determining its revenue potential. Generally speaking, gaming apps have the highest earning potential due to their high user engagement rates. Other popular categories include music, social networking, and productivity apps.

2. Monetization Strategy

There are several ways to monetize your app such as in-app purchases, subscriptions, advertisements, or selling the app itself for a set price. The monetization strategy you choose will also have an impact on your revenue potential.

3. Target Audience

Your Target audience will greatly affect how much money you can make from your mobile app. If your app is Targeted towards a specific demographic with high purchasing power, then you could potentially earn more revenue than if it were Targeted towards a lower-income group.

4. User Retention

User retention refers to the percentage of users who continue to use your app after they’ve downloaded it. The higher the user retention rate, the greater the chances of generating more revenue through in-app purchases or advertising.

Examples of High-Earning Apps

Now that we’ve covered some of the factors that contribute to an app’s revenue potential let’s take a look at some examples of high-earning apps:

  • Candy Crush Saga: This game has been around for years and is still one of the highest-grossing apps on both iOS and Android platforms. In 2020, it generated $1.7 billion in revenue.
  • Tinder: The popular dating app made $1.2 billion in revenue in 2019 through its subscription-based model.
  • YouTube: Although not technically an app, YouTube’s mobile version generates a significant amount of revenue through advertisements and sponsorships. It is estimated that YouTube made $15 billion in revenue in 2019.


In conclusion, the earning potential of a mobile app depends on various factors, including the category of the app, monetization strategy, Target audience and user retention rate. While there is no one-size-fits-all answer to how much money you can make from a mobile app, by taking these factors into consideration and developing a well-planned strategy, you can increase your chances of success in this highly competitive industry.