How Much Can You Sell a Mobile App For?

Denise Wilkinson

Mobile apps have revolutionized the way people interact with their smartphones. With millions of apps available on app stores, it can be challenging to stand out from the crowd.

However, if you have developed a unique and useful app, you might be wondering how much you can sell it for. In this article, we will discuss some factors that determine the value of your mobile app, and how much you can expect to sell it for.

Factors that Determine the Value of Your Mobile App

1. User base: The number of active users your app has is one of the most crucial factors in determining its value. A larger user base means higher revenue potential and a higher chance of being acquired by a larger company.

2. Revenue: If your app generates revenue through in-app purchases or advertising, it will be more valuable than an app with no revenue stream.

3. Intellectual property: If your app has unique intellectual property such as patents or trademarks, it will be more valuable than an app without any intellectual property.

4. Competition: The level of competition in your app’s niche can impact its value. If there are many similar apps in the market, your app may not be as valuable as a unique and innovative one.

How Much Can You Sell Your Mobile App For?

The value of a mobile app can vary greatly depending on several factors such as those listed above. However, there are some general guidelines you can follow when estimating the value of your mobile app:

1. Revenue-based valuation: This method involves calculating the total revenue generated by your app over a specific period (usually 12 months) and multiplying it by a multiple between 1 and 3 based on factors like user base, competition, and market trends. User-based valuation: This method involves estimating the value of each user and multiplying it by the total number of active users. The value of each user can vary depending on factors such as revenue potential, engagement, and retention rates. Intellectual property-based valuation: This method involves valuing your app based on its intellectual property such as patents, trademarks, copyrights, and trade secrets. The value of intellectual property can be estimated based on factors such as market demand and licensing fees.


Selling a mobile app can be a lucrative business, but it’s important to understand the factors that determine its value before putting it up for sale. By considering factors like user base, revenue, intellectual property, and competition, you can estimate the value of your app and set a fair asking price. Remember that the ultimate value of your app will depend on the market demand for it, so it’s essential to do your research and stay up-to-date with industry trends.