Is the Elf Yourself App Free?

Denise Wilkinson

Are you excited about the upcoming holiday season? If yes, then you might have already heard of Elf Yourself – the popular app that lets you turn yourself into a festive elf. But the question is, is this app free?

Well, the answer is both yes and no. Let’s dive into it!

What is Elf Yourself?

Elf Yourself is a mobile application that allows users to create fun and entertaining holiday-themed videos featuring themselves and their friends as elves. The app was first launched back in 2006 by OfficeMax, and since then, it has become a viral sensation during the Christmas season.

Is Elf Yourself Free?

The Elf Yourself app is available for download on both iOS and Android platforms, and yes, it’s free to download. However, to unlock all the features of the app, such as adding more than one face or accessing premium dance themes, users need to make in-app purchases.

Here’s how it works – once you download the app and choose a dance theme, you can upload up to five photos of yourself or your friends’ faces from your camera roll or Facebook account. The app will then automatically generate a video featuring your chosen dance theme with your faces superimposed on animated elves’ bodies.

However, if you want to add more than five faces or access premium themes such as Hip Hop Elves or Singing Elves, you need to purchase them individually or buy an “All Access Pass” for $5.99 (as of December 2021).

How does Elf Yourself make money?

Elf Yourself uses a freemium business model where users can download and use the basic features of the app for free but need to pay for advanced features. This approach allows developers to generate revenue through in-app purchases while keeping their user base engaged with new content.

Moreover, Elf Yourself also generates revenue through sponsored content and partnerships with brands during the holiday season. For example, in 2020, the app featured dance themes from popular franchises like The Office and JibJab’s Year in Review.


So, the answer to whether Elf Yourself is free or not is both yes and no. The app is free to download and use basic features with limited customization options. However, if you want to access premium themes or add more than five faces, you need to make in-app purchases.

If you’re a fan of the app and want to get the most out of it this holiday season, then purchasing an All Access Pass might be worth it. Otherwise, you can still have fun with the free features and create some entertaining elf videos with your friends and family.

Happy holidays!