What Dating App Is Most Used in Japan?

Patrick Burnett

When it comes to dating apps, Japan has a unique market with its own set of preferences and interests. While many popular dating apps like Tinder, Bumble, and Hinge have a presence in Japan, they may not necessarily be the most used ones.

So, what dating app is most used in Japan? Let’s find out.

Understanding the Japanese Dating Culture

Before we dive into the most popular dating app in Japan, it’s important to understand the dating culture in Japan. In Japan, dating is often more about finding someone to marry rather than just casual dating or hookups. Additionally, there is still a social stigma surrounding online dating in Japan, which can make it more challenging for people to openly use these apps.

The Most Popular Dating App in Japan

According to a survey conducted by the Japanese online magazine “Weekly SPA!”, the most popular dating app among Japanese singles is Pairs. Pairs was launched in 2012 and has since grown to become one of the largest online dating services in Japan with over 10 million users.

What Makes Pairs So Popular?

One of the reasons for Pairs’ popularity is its focus on creating meaningful relationships rather than just casual hookups. The app offers various features such as AI-based matching and personality assessments that help users find compatible partners based on their interests and values.

Another reason for its success is its emphasis on user privacy and safety. Unlike many other apps that require users to link their social media accounts or phone numbers, Pairs allows users to sign up using only their email address.

Other Popular Dating Apps in Japan

While Pairs may be the most used dating app in Japan, there are other popular options as well. Omiai is another app that focuses on serious relationships and marriage-oriented matchmaking. Bumble also has a significant presence in Japan and is popular among both Japanese and foreign users.


In conclusion, while there are many dating apps available in Japan, Pairs is the most popular one. Its focus on creating meaningful relationships and emphasis on user privacy has made it a popular choice among Japanese singles. However, it’s important to keep in mind that online dating still has a social stigma in Japan, so users may need to be more discreet about their use of these apps.