What Is Mobile App Mediation?

Denise Wilkinson

Mobile app mediation is a crucial element in the world of mobile advertising. It refers to the process of managing multiple ad networks and optimizing them to ensure maximum revenue for app developers. Mediation allows developers to access multiple ad networks without having to deal with them individually, simplifying the process and saving time.

How Does Mobile App Mediation Work?

Mobile app mediation involves integrating software development kits (SDKs) provided by various ad networks into an app. These SDKs allow the app to display ads from different networks. The mediation platform then uses algorithms to determine which network has the highest eCPM (effective cost per thousand impressions) and serves ads from that network.

Benefits of Mobile App Mediation

One major benefit of mobile app mediation is increased revenue for developers. By using multiple ad networks, developers can reach a larger audience and generate more impressions, leading to higher revenue.

Another benefit is increased competition among ad networks. With mediation, different ad networks compete against each other for ad space in an app, driving up eCPMs and ultimately resulting in more revenue for the developer.

Types of Mobile App Mediation

There are two main types of mobile app mediation: manual and programmatic.

Manual mediation involves manually selecting which ad network should be served based on historical performance data or other factors. This requires significant time and effort on the part of the developer but can lead to better results if done correctly.

Programmatic mediation, on the other hand, uses algorithms that automatically select which ad network should be served based on real-time data analysis. This method requires less manual intervention and can save time for developers while still optimizing revenue.

Key Considerations for Mobile App Mediation

When implementing mobile app mediation, there are several key considerations that developers should keep in mind:

  • Ad format: Different ad formats (such as banner ads, interstitial ads, or rewarded video ads) may perform better on different networks.
  • Geography: Some networks may perform better in certain geographic regions.
  • App category: Certain ad networks may be more effective in certain app categories (such as gaming apps or social media apps).

The Future of Mobile App Mediation

Mobile app mediation is becoming increasingly important as more and more developers turn to mobile advertising to generate revenue. As technology continues to advance, we can expect to see even more sophisticated mediation platforms that use machine learning and artificial intelligence to optimize ad performance.

In conclusion, mobile app mediation is a critical component of mobile advertising that allows developers to optimize revenue by managing multiple ad networks. By carefully selecting which ad network to serve based on factors such as ad format, geography, and app category, developers can maximize revenue while providing a positive user experience.