What Was the First Mobile Food Delivery App?

Denise Wilkinson

If you’re a foodie, you’ll know the joy of having your favorite meals delivered right to your doorstep. But have you ever wondered how this convenience came about?

The answer lies in mobile food delivery apps that have revolutionized the way we order and receive our food. But what was the first mobile food delivery app? Let’s find out.

Background

Mobile food delivery apps are software applications that allow customers to order food online and get it delivered to their location. These apps typically connect customers with local restaurants, cafes, and other eateries that offer home delivery services. They also provide a digital platform for these businesses to manage their orders, track deliveries, and process payments.

The First Mobile Food Delivery App

The first mobile food delivery app was launched in 2004 by a Danish entrepreneur named Jesper Buch. The app was called Just Eat and was designed as an online ordering platform for takeaway restaurants in Denmark. It allowed customers to browse menus, place orders, and pay online through a simple interface.

Just Eat quickly gained popularity in Denmark and expanded to other European countries like the UK, France, Spain, and Italy. By 2011, the company had over 20,000 restaurant partners across Europe and started expanding globally.

How Did Just Eat Work?

To use Just Eat, customers had to download the app on their mobile devices or visit the website on their desktops. They could then search for local restaurants by cuisine type or location and browse their menus. Once they found something they liked, they could add it to their virtual cart and proceed to checkout.

At checkout, customers had to enter their delivery address and payment information. They could also choose between different payment methods like credit cards or PayPal. Once the order was confirmed, it would be sent directly to the restaurant for preparation.

The restaurant would then process the order and prepare the food for delivery. Once the food was ready, a delivery driver would pick it up and bring it to the customer’s doorstep. The customer could track the status of their order through the app and receive notifications about its progress.

Impact of Just Eat

Just Eat was a game-changer in the food industry as it introduced a new level of convenience for customers. It allowed them to order food from their favorite restaurants without having to leave their homes or pick up the phone. It also provided a digital platform for small businesses to reach a wider audience and streamline their operations.

Today, Just Eat is part of the global food delivery giant, Just Eat Takeaway.com. The company operates in over 20 countries and has more than 155,000 restaurant partners worldwide.

Conclusion

The first mobile food delivery app was Just Eat, launched in 2004 by Danish entrepreneur Jesper Buch. It allowed customers to order takeaway food online from local restaurants and get it delivered to their doorstep.

Just Eat revolutionized the food industry by providing a convenient digital platform for both customers and businesses. Today, mobile food delivery apps are an integral part of our daily lives, offering endless options for delicious meals delivered right to our doorsteps.